- 567 Washington DC, USA
- Support@domain.com
This timeline outlines the critical phases for launching and managing a high-performance Pay-Per-Click campaign, ensuring maximum ROI.
Phase | Duration (Est.) | Key Activities | Deliverables |
|---|---|---|---|
1. Onboarding & Access | 1–3 Days | Client kick-off, goal setting, obtaining access to ad platforms (Google Ads, Meta Ads) and analytics. | Signed SOW, Platform Access Confirmation |
2. Strategy & Research | 3–5 Days | In-depth keyword research, audience segmentation, competitive analysis, and budget allocation plan. | Comprehensive Keyword List, Strategy Document, Campaign Funnel Map |
3. Account Setup & Tracking | 3–5 Days | Structuring campaigns and ad groups, setting up conversion tracking codes (e.g., GTM, Google Analytics 4), and defining landing page requirements. | Campaign Structure Map, Conversion Tracking Implementation |
4. Ad Copy & Asset Creation | 2–4 Days | Developing compelling ad copy, creating extensions, and coordinating with the design team for necessary visual assets. | Approved Ad Copy (Multiple Variations), Ad Assets (if applicable) |
5. Final Review & Launch | 1–2 Days | Internal quality assurance, confirmation of tracking integrity, and final review with the client before activation. | QA Checklist Sign-off, Campaign Activation |
6. Continuous Optimization | Ongoing (Daily/Weekly) | Bid adjustments, budget pacing, search query analysis, negative keyword additions, and A/B testing of ads and landing pages. | Optimization Log, Ongoing Performance Improvements |
7. Reporting & Strategy Review | Monthly | Detailed analysis of performance metrics (CPA, ROAS, CTR), discussion of insights, and outlining the strategy for the next period. | Detailed Monthly Performance Report, Strategy Adjustment Recommendations |
Total Estimated Setup Duration (Phases 1-5): 10–19 Days
PPC (Pay-Per-Click) management is the process of creating, running, and optimising paid advertising campaigns on platforms like Google Ads and Bing Ads. At Liberty Solutions, we help US businesses reach their ideal customers, maximise ROI, and scale efficiently by combining data-driven strategies with continuous campaign refinement.
We specialize in major PPC platforms, including Google Ads, Microsoft (Bing) Ads, and social media channels like Facebook and Instagram. Our team tailors campaign strategies to match your audience, business goals, and budget.
We start by understanding your business goals, target market, and competition. Then we run keyword research, estimate cost-per-click (CPC), and create a bidding strategy (manual or automated) that aligns with your ROI targets and growth ambitions.
Our success metrics include conversions (such as leads, sales, or sign-ups), cost per conversion, click-through rate (CTR), and return on ad spend (ROAS). We provide regular, transparent reports so you can see exactly how your ad budget is performing.
Liberty Solutions: Expert SEO, Web Development, and Digital Marketing Solutions for Business Growth.
+1(518)593-7347
hello@llibertysolutions.com support@llibertysolutions.com
Atlanta, Georgia, USA
Unlock exclusive SEO strategies and Digital Marketing insights delivered directly to your inbox.
Subscribe now and stay ahead with advice trusted by business Thinkers.