Social Media Management

Social Media Management Timeline for Liberty Solutions

Month 1 – Foundation & Launch

Week 1 – Strategy & Planning

• Define social media goals (e.g., brand awareness, thought leadership, lead gen) aligned with Liberty Solutions’ core services (EHR, BI, cybersecurity).

• Identify target audience personas: Healthcare IT decision-makers, hospital IT directors, CIOs, etc.

• Choose platforms: prioritize LinkedIn (B2B), potentially Twitter/X for thought leadership or industry news.

• Perform a competitive audit: check what other healthcare IT consultancies are posting.

• Create a 3-month content calendar with themes: e.g., “EHR success stories,” “Cybersecurity trends,” “BI & analytics use-cases.”

Week 2 – Setup & Content Preparation

• Optimize social profiles (LinkedIn page, possibly Twitter) with brand visuals and messaging.

• Develop content assets: design graphics, write short thought leadership posts, create or repurpose blog content or case studies from Liberty Solutions website.

• Define a content approval workflow (especially important for B2B, professional content). 

• Set up social media management tools (Hootsuite, Buffer, Sprout Social, etc.) for scheduling and monitoring.

• Establish analytics and tracking: decide which KPIs matter (engagement, clicks, leads) and integrate tracking.

Week 3 – Team Training & Compliance

• Train your marketing or social team on brand voice, compliance, and approval protocols. In healthcare IT, ensuring accuracy and professionalism is key.

• Familiarize the team with the tools you’re using (scheduling, analytics).

• Finalize the first month’s content calendar and approve all posts.

Week 4 – Soft Launch & Publishing

• Begin publishing: follow your schedule (e.g., LinkedIn 3-4 times/week) with a mix of educational, thought-leadership, and promotional content.

• Actively engage: respond to comments, connect with relevant professionals, and participate in relevant LinkedIn groups.

• Monitor early performance: look at engagement, follower growth, and sentiment.

Month 2 – Build Momentum & Engagement

Week 5–6 – Content Execution & Community Building

• Continue publishing as per the calendar.

• Introduce employee advocacy: encourage your consultants / executives to share content, connect with potential clients, and engage.

• Share thought leadership: case studies, EHR implementation stories, trends in health IT.

• Engage more deeply: comment on industry conversations, join discussions on LinkedIn.

Week 7 – Analyze & Optimize

• Use analytics to review what content performs best (e.g., engagement rate, clicks).

• Adjust posting times, content types, and topics based on data.

• Experiment with different formats: try a short video or infographic about BI or cybersecurity.

• Run small paid campaigns (if budget allows): promote high-performing posts to a targeted healthcare IT audience.

Week 8 – Scale Engagement

• Introduce webinars or LinkedIn Live (if possible): e.g., “Trends in EHR Optimization” or “Cybersecurity Risks in Healthcare IT.”

• Repurpose long-form content: turn blog posts or whitepapers into LinkedIn articles or series of posts.

• Encourage user-generated content: testimonials from your clients or staff, employee stories.

Month 3 – Optimization, Lead Generation & Growth

Week 9–10 – Deep Dive on Metrics

• Pull together a detailed performance report: track KPIs like engagement, reach, clicks, and any lead form completions.

• Identify top-performing posts and topics.

• Survey or listen: check feedback, comments, or social listening to understand audience sentiment.

Week 11 – Strategy Refinement

• Refine your content themes based on performance (e.g., if BI content is resonating, do more on analytics).

• Update content calendar for the next quarter with better-performing formats and topics.

• Scale your paid campaigns (if used): increase budget on ads or promoted posts that worked.

• Strengthen employee advocacy: identify champions among your consultants or leadership to amplify reach.